Project Overview

Variable X provided production services for a series of visuals in collaboration with music artist Jaymin and creative director Abdi for a major label. It was a high-volume deliverables situation, built to support an upcoming album release.

We ran production end-to-end, from crew and scheduling to locking locations and pulling in the right vendors. We had about a week from prep to shoot, meaning prep was basically a sprint. We locked locations, crew, and vendors fast, and stayed flexible on set so we could keep the day moving and still get what we came for.

We shot two locations across LA, a multi-set studio in East LA for fast resets, plus a mountainous location nestled in the hills of Santa Clarita.