Variable X provides end-to-end production for brands and artists who want cinematic, story-driven work.
We handle concept development, production, and post-production for brand spots, music content, and social campaigns.
Commercial production with a filmmaker's eye
Variable X is run by working filmmakers who have worked both Below and above-the-line.We understand the bigger picture: story, audience, what you're trying to accomplish. And we also know what it's like when a shoot goes sideways. We are well-versed in protecting the creative vision while still being realistic about budget and logistics. We know when to push for something better and when to find a smart workaround.
We view our clients as creative partners
We treat every project as a collaboration. You know your brand, your audience, your goals. We bring the filmmaking experience and production know-how. If you come with a full brief, great. If you have a loose idea and need help developing the concept, we can do that too. We work alongside your marketing, social, and creative teams to bring your ideas to life.
Some of our past Creative Partners:
What We Can Help You Create
Brand spots for social or campaign hero piecesMusic content (visualizers, performance videos, artist features)Commercial work that needs a cinematic, story-first approach[Featured Case Studies]
Just like in algebra where X is the missing variable – the thing you need to solve for – we figure out what’s missing in your project and fill that gap.
Ready to work with us?
We don’t have cookie cutter packages for you to choose from. Every project is different and we tailor the scope around the creative and production needs. If you’re ready to work with us, reach out and we’ll work out the details.
